Fantasy Football Target Trends for Week 10
Welcome to the target trends article headed into Week 10! Double-digit targets are often mentioned in this article, and now we’re finally into double-digit weeks! Let’s start the article by looking at the target leaders at the halfway(ish) point of the season.
Cooper Kupp continues to lead all players in both total targets (103) and targets/game (11.4). He’s on pace for a ridiculous 194.6 targets on the season. When it comes to tight ends, Travis Kelce holds the overall lead with 79 targets, while Darren Waller leads when it comes to targets/game with 9.1. As for running backs, D’Andre Swift held the overall target lead through the bye week with 57 and also leads on a per-game basis with 7.1
Jaylen Waddle leads all rookies in both overall targets (78) and targets/game (8.7). He’s on pace for 151.1 on the season, which would blow away the 125 targets that Justin Jefferson saw to lead all rookies in 2020. Ja’Marr Chase is on pace for 137.9 targets, also ahead of Jefferson’s 2020 rookie total.
But enough about the season-long leaders, let’s take a look at the most telling target performances from Week 9.
Davante Adams – 14 targets, 6 rec
The 14 targets were the most Adams has seen since Week 5. It makes sense that during his first career start, Jordan Love would lock on to arguably the best wideout in the league. Unfortunately for Adams and his fantasy managers, it’s clear that a target from Aaron Rodgers has more fantasy value than a target from Love.
Keenan Allen – 13 targets, 12 rec
Allen matched his season-high target total from Week 1. He is quietly seeing the fifth-most targets/game on the season (10.3) and is leading the Chargers with a strong 26.5% target share. He’s seen 16 more targets than teammate Mike Willams but is still 13.5 fantasy points behind him on the season.
It feels like Chase and Higgins take turns as Cinciannitis’s weekly target leader. In fact, they are each averaging an identical 8.1 targets/game on the season. Meanwhile, Boyd appears to be the forgotten pass-catcher for the Bengals. He’s averaging just 6.1 targets/game, his lowest since 2017.
Brandin Cooks – 13 targets, 6 rec
Cooks is legitimately the only Texan you can feel comfortable slotting into your fantasy football lineup. He has a 29.6% team target share on the season, but that only begins to tell the story of his dominance in the Houston passing game. His 83 targets on the season are more than three times as many as their next closest wideout, Danny Amendola, who has 23.
Matthew Stafford’s season-high 48 pass attempts led to double-digit targets for all three of his pass-catchers in Week 9. That’s nothing new for Kupp, who’s accomplished the feat in eight of his nine games this season. Woods has done it twice, and this is the first time this season that Higbee joined the double-digit target club.
Lamar Jackson attempted seven fewer passes than Stafford, but three Ravens sill nearly all saw double-digit targets. Hollywood has broken the ten-target threshold in three of the last four weeks, but it’s the first time since Week 5 that Andrews has hit the mark. Bateman has yet to get there, but eight targets in his third career game are a good sign that he will in the not too distant future.
A.J. Brown – 11 targets, 5 rec
Brown has been targeted eleven times in back-to-back weeks after only seeing that many looks in two of his previous 36 career games. While those targets turned into the WR1 performance of Week 8, they were only good enough for WR42 in Week 9. Still, it bodes well that Brown has seen such strong target numbers in the absence of Derrick Henry.
Waller was back to his old ways in his first time on the field since Week 6. He predictably led the Raiders in targets and did enough to bump his target average back to the top of the league among tight ends. The absence of Henry Ruggs didn’t do much for the production of Bryan Edwards or Zay Jones, and it only looks murkier for Las Vegas wideouts not named Hunter Renfrow now that they’ve added DeSean Jackson.
Deebo Samuel unsurprisingly led the 49ers in targets, as he has all season, but Aiyuk and Kittle weren’t far behind. Aiyuk has seen his targets climb over the past two weeks and appears to finally be out of Kyle Shanahan’s doghouse. As for Kittle, it was his first game since Week 4, and he picked up right where he left off near the top of San Fransisco’s target pecking order.
Adam Trautman – 7 targets, 4 rec
It hardly qualifies as a breakout, but Trautman has quietly seen his targets increase for four straight weeks, including the career-high seven that he saw in Week 9. It’s nice to see signs of life from the second-year tight end, and he makes a viable dart throw streamer if you’re desperate for a tight end.
Courtland Sutton – 2 targets, 1 rec
The two targets seen by Sutton in Week 9 were the fewest he’s seen in a game for his entire career. After seeing a career-high 14 targets in Week 6, he’s now seen 11 targets combined over the past three weeks. The return of Jerry Jeudy and the blowout victory in Week 9 aren’t helping his case, but you can’t blame Sutton managers for going into full panic mode.
Kadarius Toney – 1 target, 1 rec
Count me as one of the gullible fantasy managers that trusted offensive coordinator Jason Garrett to keep Toney involved this week. Instead, the rookie saw his fewest targets since back in Week 2 when the Giants were at full-strength. Toney saw 23 targets in Weeks 4-5, but just six targets combined over his last two games.
Check here for all the season-long target leaders.