Fantasy Football Target Trends for Week 10
Welcome to the target trends article for Week 10, we’re into the double digits now! It’s the heart of the season, and target trends are more important than ever when searching for startable fantasy options. As usual, this article will start with the overall target trends for the season.
Stefon Diggs and Tyreek Hill lead the way in targets after ten weeks. They each have 97, which puts them on pace for 183 for the season. That’s one fewer than Justin Jefferson saw when he led the league last year. Puka Nacua is slowing down, but with 96 targets, he’s still on pace for 181 on the season, which would set a new target record for rookies.
T.J. Hockenson is starting to pull away from the field at tight end. His 80 targets on the season are eight more than Travis Kelce’s 72, though Hockenson has played one more game. Evan Engram is currently third, but his 61 targets are well behind Hockenson and Kelce.
Alvin Kamara has officially taken over the target lead at running back. His 49 targets are six more than the next closest, Josh Jacobs. Kamara won’t get there because of his three-game suspension to start the season, but his 17-game pace puts him at 139 targets, which would be second most all-time behind the 142 Christain McCaffrey saw in 2019.
I’ll continue to lead off this article with season-long target leaders, but for now, here are the target trends heading into Week 10.
The Cowboys’ offense has been running through Lamb recently. He’s been targeted 30 times over the past two games since Dallas returned from their bye. That equates to a 38% team target share over that span. Meanwhile, teammate Jake Ferguson set a new career-high with ten targets and has now finished as a TE1 four times this season.
Garrett Wilson: 13 targets, 7 rec
Wilson continues to dominate targets with the Jets. His 32.3% target share is slightly behind A.J. Brown’s 32.4% for the league lead. Wilson has seen double-digit targets in four of his last five games, and while they might not be the best targets coming from Zach Wilson, the target volume will continue to keep him usable for fantasy.
T.J. Hockenson: 12 targets, 7 rec
Joshua Dobbs stepped in and picked up where Kirk Cousins left off, hyper-targeting Hockenson. He’s on pace for a career-high 151 targets, which would be the sixth-most all-time by a tight end. That pace isn’t likely to slow down with teammate K.J. Osborn entering the concussion protocol.
It’s been an up-and-down rookie season thus far for Dell, but he turned his career-high 11 targets into the WR1 fantasy performance in Week 9. His 28 targets on the season only account for an 18% team target share, though that number is likely to climb over the second half of the season. As for Schultz, he turned his 11 targets into the TE1 performance of Week 9 as C.J. Stroud balled out with the best QB outing of the season.
DeAndre Hopkins: 11 targets, 4 rec
Will Levis is locked on Hopkins, targeting him 17 times in his first two starts. The veteran WR seems to have plenty left in the tank, as he’s earning a 28.6% target share with the Titans. Levis will likely continue to lean on the Hopkins, especially after Treylon Burks suffered a scary concussion on Thursday night.
Dalton Kincaid: 11 targets, 10 rec
Kincaid has been soaking up targets for the Bills, earning a 24% target share over the past three weeks. That time span coincides with him returning from a concussion and teammate Dawson Knox going on injured reserve with a wrist injury. The rookie TE should continue to be heavily involved in Buffalo’s offense, especially with Knox set to miss at least two more games.
Tee Higgins: 9 targets, 8 rec
After missing Week 5 with a rib injury, Higgins has slowly been ramping up in the Cincy offense. He’s seen his targets increase in three consecutive weeks, coinciding with his snap share also rising. Joe Burrow and the Bengals may need to target him even more with Ja’Marr Chase seemingly dealing with a back injury.
Jahan Dotson: 8 targets, 4 rec
It was a rough start to the season for Dotson, but he’s officially on fire after three strong target performances. Over the past three weeks, he’s averaged 8.7 targets/game, good for a 29% target share in the Commanders’ offense over that span. That leads Washington over that time frame, ahead of Terry McLaurin (21%) and Logan Thomas (15%).
Austin Ekeler: 7 targets, 2 rec
Most of Ekeler’s fantasy production came through his two rushing TDs in Week 9, but he was actively involved in the passing game as well. His seven targets only amounted to 23 yards, but they accounted for a 25% target share in the game. He’s seen at least six targets in three of his four games since returning from his ankle injury in Week 6.
Jaxon Smith-Njigba: 7 targets, 6 rec
Smith-Njigba’s role appears to be growing in Seattle’s offense. The rookie has seen seven targets in two of his last three games and is just four targets behind Tyler Lockett for the team lead over that span. The Seahawks were in a negative game script all day as they got steamrolled by the Ravens in Week 9, but it’s encouraging for the rookie that he continued to be so involved in the offense.
Travis Kelce: 4 targets, 3 rec
Kelce had been targeted at least eight times in his first seven games this season, so his season-low four targets were a big letdown for his fantasy managers. It was his lowest target total since Week 13 of the 2021 season. Even after the poor showing in Germany, he continues to lead all tight ends with a 25% team target share on the season.